Ace retail chain entered the Vietnamese market
19/11/23 10:42 sáng | Luợt xem : 57
American home appliance and component retail chain Ace Home Center opened its first store in Ho Chi Minh City with a scale of up to 2,500 square meters on November 22.
The first Ace Home Center retail store in Vietnam is expected to provide 10,000 products in 11 categories including household appliances, interior decorations, tools and machine tools, picnic and outdoor, tools and sanitary equipment, pets, gardening supplies, electrical appliances, water appliances, hardware items, car accessories… This will be one of the largest chain stores specializing in household appliances and metal tools in Vietnam. South today.
Ace Home Center has a full range of supplies, tools… to serve the installation and repair needs of consumers and workers in all fields.
Ace Home Center serves the diverse needs of customers: from consumers purchasing equipment for personal household needs or construction workers in many different professions such as construction, carpentry, mechanics, vehicle repair and maintenance… Regarding price, the retail chain aims to provide affordable products, suitable for the majority of customers but still meet the needs of using quality products, High durability and clear origin for consumers.
Ace Hardware is one of the world’s largest retail chains of home appliances, components and hardware, headquartered in Oak Brook, Illinois (USA). Founded in 1924 as Ace Stores, the company continued to grow and officially changed its name to Ace Hardware Corporation in 1931.
As of 2019, Ace Hardware has more than 5,200 stores in nearly 70 markets. The Group operates 17 distribution centers in the US and additional distribution facilities in China, Panama and the UAE.Ace Hardware representative said that 2019 is the right time for the group to choose to enter the Vietnamese market. Over the past 10 years, Vietnam has had outstanding economic development as well as the shopping habits of Vietnamese consumers, leading to the need for furniture consumption and the habit of self-upgrading equipment. Living space also changes according to the group’s market orientation. Previously, in Asia, Ace was present in Indonesia, Philippines and Korea.
The group plans to expand 20-40 stores in Vietnam in the next 10 years. Then we will move to other Asian markets such as Cambodia, Bangladesh, Laos…
The Ace Home Center chain of stores has a DIY (Do-it-yourself) style with many unique features. There are all necessary products in many industries to serve the needs of consumption, repair, assembly, construction… divided into 11 categories and neatly arranged on each shelf in the space. 2,500m2 space. Not only is it a place where customers can find and buy products, when coming to Ace Home Center, customers also receive dedicated advice and guidance from the store staff and experience intuitive products. In addition, inside the store there are other convenient services such as paint color mixing services according to customers’ preferences to fulfill the goal of perfecting the living space needs of Vietnamese consumers.
During the three opening days of November 22, 23 and 24, Ace Home Center (4th floor, Van Hanh Mall, 11 Su Van Hanh, Ward 12, District 10, Ho Chi Minh City) will hold promotions for customers. visitor.